The Process


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Build compilations for a single sale or rolling sales
Select headline piece(s)
Appraise and set targets


Determine audience focus
Create PR plan
Create promotion plan
Create marketing plan
Pre-seed influencers
Leverage media outlets


Agree on show, sell, or surge
Schedule exhibit or drop backed-in from market plan
Coordinate each step
Time leaks and previews
Day-of boosters


Turn 10 sales into 100 or 1000
Enhance FOMO
Compress days into hours or just minutes
Pre-built paid audience
Keep getting paid afterward