Curio, an NFT platform for entertainment brands and musical artists, announced the release of officially licensed NFTs (non-fungible tokens) based on Universal Pictures’ Scott Pilgrim vs. the World. The platform has hosted one film-inspired NFT drop per day through Monday, May 3. The digital items up for sale included Scott Pilgrim’s Power of Love Sword, Ramona Flowers’ Hammer, Roxy Richter’s Chain Whip, and Gideon Graves’ Cane Sword, at various rarities and price points. A bonus NFT, Scott Pilgrim’s Power of Self-Respect Sword, will be given as a free gift to fans who collect the full set by Sunday, May 9, either in the primary sale or on the Curio Exchange. The Scott Pilgrim vs. the World: 10th Anniversary NFT collection coincides with the 10-year anniversary re-release of the film exclusively in Dolby Cinema throughout the United States.
Scott Pilgrim vs. the World is based on the critically acclaimed Scott Pilgrim graphic novel series and was first adapted to film in 2010. Known equally for its stunning visual style as its impressive cast and quick-hitting story, the movie quickly proved to be a pop culture phenomenon upon its release and has since garnered cult status among its dedicated audience.
Curio is also hosting an auction for the first editions of the five NFTs in the Scott Pilgrim vs. the World: 10th Anniversary Collection from Thursday, May 6 at 10 AM PDT to Friday, May 7 at 10 AM PDT, with a bid in the final 10 minutes resetting the countdown timer to 10 minutes.
“The fan experience is at the heart of every decision we make,” said Juan M. Hernandez, CEO of Curio. “We consider ourselves geeks first and everything else second, and that’s why we jumped at the chance to collaborate with Universal to create NFTs based on Scott Pilgrim vs. the World. NFTs offer a uniquely personal way for fans—both the diehards and the more casual ones—to foster intimate connections to the content they love.”
Universal will be donating its share of the proceeds from the NFT sales to the Will Rogers Motion Picture Pioneers Foundation’s “Big Screens Big Hearts” campaign, which will provide movie theater employees with healthcare and housing assistance as they begin to rebuild their lives post-pandemic.